Olympic champ Fan Zhendong becomes Avène ambassador
On April 7, French premium skincare brand Avène announced Olympic table tennis champion Fan Zhendong as its latest brand ambassador. The announcement was accompanied by large-scale promotional displays featuring Fan in the central business districts of Shanghai, Guangzhou, and Changsha. Fan joins a growing list of top Chinese table tennis athletes being tapped by skincare brands. In recent years, brands including SkinCeuticals, Olay, and La Roche-Posay have named Olympic champions such as Ma Long and Sun Yingsha as ambassadors. For skincare brands, such partnerships offer a way to reinforce their image of scientific credibility while tapping into the athletes' growing fan bases.