On April 7, French premium skincare brand Avène announced Olympic table tennis champion Fan Zhendong as its latest brand ambassador. The announcement was accompanied by large-scale promotional displays featuring Fan in the central business districts of Shanghai, Guangzhou, and Changsha. Fan joins a growing list of top Chinese table tennis athletes being tapped by skincare brands. In recent years, brands including SkinCeuticals, Olay, and La Roche-Posay have named Olympic champions such as Ma Long and Sun Yingsha as ambassadors. For skincare brands, such partnerships offer a way to reinforce their image of scientific credibility while tapping into the athletes' growing fan bases.