Italian jeweler Bulgari has released its new app, Bulgari Infinito, on the Apple Vision Pro platform. The app is one of the first luxury jewelry experiences available on Apple’s spatial computing headset, blending virtual interactivity with Bulgari’s hallmark designs. The debut chapter, titled Serpenti Infinito, focuses on the house’s snake motif. It allows users to explore the creation process behind a Serpenti Infinito high jewelry necklace, as well as view digital artworks inspired by the design. Bulgari Infinito utilizes Apple Vision Pro’s high-resolution 3D visualization, real-time rendering, and spatial storytelling features to provide a new perspective on fine jewelry presentation.