Chinese womenswear brand Chicjoc has opened its first European flagship store in Paris, located in the luxury shopping district of Le Village Royal. This marks the brand’s third overseas store following two openings in California last year. Alongside the launch, Chicjoc introduced its first French-made fragrance, created with perfumer Dominique Ropion. Founded in 2015, the brand operates 40 stores across China and plans further expansion into cities including Milan, New York, and Tokyo.