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Chinese fashion brand Chicjoc debuts in LA

Chinese womenswear brand Chicjoc has opened its first overseas store at the Beverly Center in Los Angeles. The move marks the brand’s entry into the international market. Founded in 2015, Chicjoc launched its first physical store in May 2022 at Nanjing’s Deji Plaza. It now operates over 40 stores in high-end shopping centers across major cities in China. Earlier this year, the brand launched a global e-commerce platform with worldwide delivery. The Beverly Center, located in a prominent area of Los Angeles, is a major US fashion hub and home to numerous luxury brands, including Louis Vuitton, Gucci, and Prada.

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