Versace has named Chinese actor and singer Wei Daxun (also known as Miles Wei) as a brand friend, formalizing an ongoing partnership. Wei has previously appeared in several campaigns and editorials for the brand. In May 2023, he attended Versace’s “La Vacanza” pop-up in Chengdu wearing the summer vacation collection. The following month, he was featured on the cover of OK! Wonderful in the brand’s Pre-Fall 2024 collection. Wei has over 10.7 million followers on Weibo and is known for roles in Count Your Lucky Stars, Perfect and Casual, Unforgettable Love, and You Are My Secret.