Thom Browne has launched a pop-up event at its Beijing Taikoo Li Sanlitun store, featuring a redesigned space and new collections. The entrance displays a flower cart and Hector-inspired weather vane with the brand's signature colors. The two-story gray marble store showcases the Spring/Summer floral collection, animal-shaped bags, and a home-themed section. The second floor features homeware, fragrances, and an antique champagne bar inspired by Thom Browne’s New York flagship. New arrivals include Heritage sneakers, Thom John ballet flats, Mrs Thom bags, and expanded black-tie and formalwear options.