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Rui Zhou rebrands as Ruibuilt

Rui has rebranded, changing its name from “Rui Zhou” to “Ruibuilt.” Founded in New York in 2019, Rui has explored themes of duality and the connections between the body, clothing, and space. The shift from to Ruibuilt reflects a commitment to rebuilding various aspects of identity, gender, boundaries, and relationships.

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