Italian fashion brand Zona20 Milano has entered the Chinese market with its first offline store at Galeries Lafayette in Lujiazui, Shanghai. This marks the brand’s initial retail presence in China. Founded in Milan, Zona20 Milano derives its name from European urban speed limit zones, combined with the founder’s affinity for the number twenty. The brand specializes in minimalist fashion pieces that incorporate Italian craftsmanship with modern design elements. At its Shanghai store, Zona20 Milano is showcasing its Spring/Summer 2025 collection, titled “Sound of Sun.” The collection includes unisex wardrobe items such as suits, shirts, dresses, trench coats, and wide-leg pants, crafted from natural and biodegradable materials. In addition to its physical store, the brand has also launched official flagship stores on Tmall and Xiaohongshu.