In 2024, Singapore became a popular destination for Chinese tourists, with 3.08 million visitors from mainland China, marking a 126% YoY increase and accounting for 18.7% of Singapore’s total inbound tourists. The influx includes younger travelers born in the 1980s and 1990s, who prefer personalized experiences, and the silver-haired demographic. The high-end hotel market saw significant growth, with increased demand for four- and five-star accommodations. Trends toward spontaneous travel and sustainable tourism are rising, with tourists prioritizing eco-friendly practices and cultural events.