During Milan Fashion Week, South Korean eyewear brand Gentle Monster opened its first European store in Milan at the renowned Milanese concept store 10 Corso Como. Spanning 95 sqm, the store’s design blends cybercore aesthetics with raw patterns, transparent materials, and a silver-toned palette, creating a unique atmosphere that fuses classic and futuristic elements. The store showcases Gentle Monster’s jewelry collection, Bold series, and best-selling products. Additionally, it marks the debut of the brand’s third collaboration with Maison Margiela, celebrated with a temporary abstract humanoid installation at the center of the store.