Luxury automaker Maserati has partnered with streetwear retailer Slam Jam to create a new clothing collection. The collaboration debuted with an immersive installation at Slam Jam’s Milan flagship from February 25 to March 3 during Milan Fashion Week. The space, designed to resemble a high-performance workshop with rubber flooring and scattered car parts, displays clothing items on black iron pipes. The collection includes branded shirts, hoodies, jackets and sweatpants featuring 3M reflective details, inspired by Maserati’s velocity and craftsmanship. The campaign was shot at Maserati’s Modena headquarters, highlighting the synergy between automotive engineering and streetwear culture.