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Chando celebrates women’s resilience in new campaign

Ahead of International Women's Day, Chinese skincare brand Chando has launched a campaign titled I’ve Always Been Powerful, featuring nine women from different walks of life. The campaign seeks to highlight the resilience and capabilities that are often considered “superpowers” but are, in reality, everyday qualities for many women. The short film features a diverse group of women, including a professional unafraid of making mistakes, a director managing multiple responsibilities, a mother balancing kindness with discipline, an auto mechanic skilled in problem-solving, and an elderly drummer pursuing her passion. Their stories reflect the inner strength that enables women to take risks, embrace challenges, and navigate setbacks.

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