Italian fashion brand Pinko has announced a partnership with Lima Commercial Operations Management (Shanghai), marking a shift in its business model in China. The partnership aims to drive growth in the fashion retail sector and strengthen Pinko’s position in the Chinese market. With over 100 stores in China, Pinko has already established significant brand recognition. Lima, leveraging its local supply chain management expertise and knowledge of the Asian market, will support Pinko in implementing targeted strategies tailored to Chinese consumer trends. The collaboration is expected to serve as a springboard for Pinko’s expansion into new Asian markets. Founded in 2019 and based in Shanghai, Lima also manages brands like Vivienne Westwood, Besionia, and Patrizia Pepe.