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Range Rover expands into fashion with McGovern-designed line

Land Rover has launched its first fashion and lifestyle collection under the Range Rover brand, featuring eight pieces designed by Gerry McGovern, the company’s chief creative officer. Inspired by Range Rover’s modernist design and British heritage, the collection includes reversible jackets, silk scarves, wool-cashmere blend blankets, and limited-edition model sculptures. Notable items include the Knightsbridge Promenade and Soho Chic jackets, crafted with luxurious materials and bespoke finishes. The collection also features two limited-edition silk scarves, About Town and Chelsea Blossom, as well as virgin wool-cashmere blankets. Handcrafted in the UK and Italy, the collection aims to expand Range Rover’s lifestyle offerings globally, with more collections planned for later this year.

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