Longchamp is hosting a pop-up “Longchamp Vegetable Garden” installation in Shanghai. From February 28 to March 2, the brand transformed Zhongshan Park’s Who Flower Greenhouse, offering visitors an immersive experience inspired by French countryside life. Before entering, participants could select a “vegetable persona" through an app and invite a friend to secure entry. Inside, visitors could exchange game coins for drinks, fresh produce, or join activities. The event also featured a special menu created in collaboration with chefs, inspired by the garden’s produce, providing a unique way to showcase the new collection.