Shanghai welcomed 9.44 million visitors during the first four days of the Chinese New Year holiday (January 28 to January 31), a 7.61% increase compared to the previous year. During the holiday period, 127 cultural and tourism events were organized, and 28 new travel routes were launched. Over 100 intangible cultural heritage activities took place across 16 districts, providing residents and tourists with an opportunity to engage with the local culture.