The competition in the gold jewelry market is heating up, with Lao Pu Gold’s market value approaching that of Chow Tai Fook. Lao Pu Gold’s stock surged 8% yesterday, bringing its market value to HK$67 billion ($8.6 billion), just under Chow Tai Fook’s HK$68.1 billion ($8.7 billion). Known for traditional jewelry and gold products, Lao Pu Gold has gained brand value through precise market positioning and innovation, especially with younger consumers. While Chow Tai Fook has over 7,300 retail locations, Lao Pu Gold operates just around 30. Despite this, Lao Pu Gold’s brand strength and product appeal are driving significant growth in its customer base and sales.