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C-beauty brand Mao Geping ventures into fragrance

Mao Geping Cosmetics has filed 13 Eau de Parfum (EDP) fragrances with the National Medical Products Administration this month. The data reveals that these perfumes are being produced by three original equipment manufacturer (OEM) factories: Guangzhou Xuelei Cosmetics Co., Ltd., Huzhou Yufan Cosmetics Technology Co., Ltd., and Shanghai Pusong Cosmetics Co., Ltd. In its prospectus ahead of last year’s IPO, Mao Geping Group highlighted its focus on color cosmetics and skincare while also expanding into new product categories. Fragrances are a key component of this strategy, as the company aims to broaden its product portfolio and enhance its competitiveness by introducing a fragrance line that embodies its unique brand identity.

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