L’Oréal partners with IBM to use AI for sustainable cosmetic formulations
L’Oréal Group has partnered with IBM to develop generative AI technology designed to create more sustainable cosmetic formulations. The collaboration will focus on developing an AI foundation model tailored specifically to cosmetics, allowing L’Oréal’s Research and Innovation (R&I) team to enhance product performance while reducing reliance on non-sustainable materials. This effort aligns with L’Oréal’s 2030 sustainability target, which aims to ensure that most product formulations are bio-sourced and support a circular economy by the end of the decade.