Boss has opened its first flagship store in China at Shanghai’s Jing An Kerry Centre, marking the debut of Asia’s first Boss Café. Spanning two floors and covering over 800 square meters, the store is the largest Boss location in the country. The exterior boasts an impressive 18-meter-tall façade in the brand’s signature white and camel tones. Inside, shoppers will find the latest collections, exclusive in-store products, and a seamless integration of digital technology and customization services, offering a truly comprehensive shopping experience.