On January 9, Dior officially announced Zheng Qinwen as its global brand ambassador. The Chinese tennis champion and 2024 Paris Olympics gold medalist was recognized for her resilience and pioneering spirit — qualities that align with the brand’s values. Zheng will feature in her first official collaboration with Dior, showcasing designs by Creative Director Maria Grazia Chiuri. As the first Asian athlete to win an Olympic gold in tennis singles, Zheng has become a prominent figure for brands seeking to partner with Gen Z icons. She currently has 3.778 million followers on Weibo.