Fan Bingbing (范冰冰) announced through her TikTok account (@fan.beauty.diary) that her beauty brand, Fan Beauty, has officially launched on TikTok Shop, with Singapore as its first expansion target. Since its founding in 2018, Fan Beauty has established a presence on several major Chinese e-commerce platforms, including Taobao, JD.com, and Xiaohongshu, achieving impressive sales performance. Data shows the brand’s GMV exceeded 300 million RMB ($46 million) in 2021, grew to 800 million RMB ($122 million) in 2022, and surpassed 1.1 billion RMB ($168 million) in 2023.