Zegna has unveiled its 2025 Chinese New Year Selection, featuring deep brown tones and snake motifs integrated into designs. The collection includes the Il Conte jacket, crafted from Secondskin leather with a snake-patterned lining and a special New Year emblem, as well as Triple Stitch sneakers and Secondskin baseball caps. The snake year emblem appears on the insoles of the sneakers and inside the baseball cap. Global brand ambassador Wu Lei participated in the campaign.