Prada will launch a brand podcast in January 2025, kicking off the Chinese New Year with in-depth cultural discussions. The podcast, titled “Year of the Snake: Conversations on Snakes,” will feature five prominent guests from the fields of art, architecture, and film: Wu Hung, a professor at the University of Chicago; Rossana Hu, founder of Neri&Hu Design and Research Office; artists Zhang Enli and Peng Wei; and Prada ambassador Jia Ling. The series will be hosted by curator Wang Ruhui, with guests exploring the symbol of the snake from both Eastern and Western cultural perspectives. The podcast will debut on January 6, 2025, and be available on Apple Podcasts, Xiaoyuzhou, Douban, and WeChat Audio, with weekly updates throughout the Year of the Snake.