Australian luxury fashion brand Zimmermann has unveiled its first boutique in Beijing, located in Taikoo Li Sanlitun. Situated in the heart of Chaoyang District, the store spans approximately 352 sqm and marks Zimmermann’s third boutique in China. Designed by the McOualter Studio, the space blends contemporary design, art, and a tribute to traditional Chinese craftsmanship. The “Zimmermann 2025 Resort Ready-to-Wear Collection” was also launched in tandem with the boutique’s opening.