Fila Fusion yesterday announced Zhao Lusi as its new brand ambassador. The collaboration focuses on the brand’s 2025 Chinese New Year collection, “Fushun New Year Outfit,” which was inspired by the theme of new beginnings and good fortune. The partnership marks Fila Fusion’s third consecutive year of celebrating the New Year with a focus on “Fushun” blessings. Zhao has 29.1 million followers on Weibo.