Thom Browne has collaborated with the members of the Mola Oddity band — Guo Caijie, Yider, and Asr — for its 2025 New Year campaign, featuring the band’s performance in the brand’s new denim collection. The members were dressed in pieces from the 2025 New Year denim range, which combines punk influences with high fashion. The collection includes denim blazers, pleated skirts, straight-leg trousers, and wool knitwear, with a focus on washed denim. The pieces are adorned with gold snake-patterned stripes, symbolizing exploration and new beginnings.