Prada Group and EssilorLuxottica have announced the renewal of their licensing agreement for the development, production, and global distribution of eyewear under the Prada, Prada Linea Rossa, and Miu Miu brands. The renewed agreement, originally set to expire on December 31, 2025, has been extended through December 31, 2030, with an option for renewal until December 31, 2035. Francesco Milleri, chairman and CEO of EssilorLuxottica, emphasized the shared commitment to creating luxurious eyewear, combining elegance, boldness, and sport-inspired dynamism, with plans for further innovations in the future.