The 2024 edition of Rebag’s Clair report reveals that for the first time, French luxury house Goyard has surpassed Hermès in value retention, achieving a 104% retention rate compared to Hermès’ 100%. The report highlights shifts in the luxury resale market, with Chanel and Louis Vuitton entering “unicorn” status, retaining 92% and 88% of their value, respectively, while brands like Prada and Celine saw notable growth driven by popular styles like Prada’s Re-Edition 2000 Hobo. Emerging trends such as the “Taylor Swift effect,” modesty-inspired TikTok trends, and the “Brat green” color wave have significantly influenced demand, with compact, sequin-adorned handbags and bold lime-hued accessories driving increased value retention.