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Goyard overtakes Hermès in resale value retention

The 2024 edition of Rebag’s Clair report reveals that for the first time, French luxury house Goyard has surpassed Hermès in value retention, achieving a 104% retention rate compared to Hermès’ 100%. The report highlights shifts in the luxury resale market, with Chanel and Louis Vuitton entering “unicorn” status, retaining 92% and 88% of their value, respectively, while brands like Prada and Celine saw notable growth driven by popular styles like Prada’s Re-Edition 2000 Hobo. Emerging trends such as the “Taylor Swift effect,” modesty-inspired TikTok trends, and the “Brat green” color wave have significantly influenced demand, with compact, sequin-adorned handbags and bold lime-hued accessories driving increased value retention.

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