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Goyard to open 1st two-story Asian store in Chengdu

French trunk and leather goods maker Goyard plans to open its first two-story store in Asia at Chengdu’s Taikoo Li, replacing Givenchy’s former store. The storefront will feature Goyard’s iconic green color and Y-shaped pattern. Goyard first entered China in 2008 at The Peninsula Hotel in Hong Kong and has since expanded to eight stores across six cities, including Shanghai, Beijing, Shenzhen, and Nanjing.

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