In Q4 2024, the daily average search volume on Xiaohongshu has approached 600 million, compared to just 300 million in mid-2023. In just over a year, Xiaohongshu’s search volume has doubled. Baidu’s current daily average search volume is slightly above 1 billion, meaning Xiaohongshu’s search volume is now nearly half of Baidu’s. According to the “China Search Engine Market Share Report” from May 2024, Baidu holds the largest market share on mobile, close to 70%, while Bing is second at just 14%. On desktop, however, Baidu’s market share has fallen behind Bing, with Bing at nearly 46% and Baidu around 25%. The mobile search engine market share is crucial for Baidu. Given Xiaohongshu’s current growth rate, if market share continues to shift, it is possible that Xiaohongshu could surpass Baidu and become the top search engine in China within the next year.