Celine has announced actress Liu Shishi as its new global brand ambassador. Known for her elegant presence and acting skills, Liu has garnered widespread recognition in China and beyond. Liu’s appointment follows Celine’s recent transition, with Michael Rider taking over as the brand’s artistic director in October, succeeding Hedi Slimane. The appointment of Rider, known for his focus on classic, minimalist design, signals a shift in Celine’s direction, moving away from the rock-inspired aesthetics of the Slimane era toward a more refined and feminine approach. Liu has 34.7 million followers on Weibo.