Outdoor brand Salomon yesterday announced actor Bai Jingting as its new outdoor style ambassador. This partnership marks a new chapter for the brand as it continues to promote its outdoor fashion offerings. Bai has 35.94 million followers on Weibo. In the upcoming campaign, Bai will feature in Salomon’s China Culture Collection, which will be released in limited quantities at select stores in this month and will be available on Salomon’s official sales channels starting January 1, 2025.