Bogner debuts 007 ski collection at China winter show
German luxury ski apparel brand Bogner held its 2024 Fall/Winter collection runway show at Wanlong Ski Resort in Zhangjiakou, China, on December 5. The event marked the brand’s first major showcase in the country. The runway featured the brand's iconic “B”-shaped circular stage and was held near the newly opened Bogner store at the resort. The 2024 collection included a mix of classic designs, including the brand’s iconic wedge-shaped ski stretch pants and a collaboration with the 007 film series. Additionally, the brand introduced the Formula W collection and featured designs that incorporated competitive elements, such as flame patterns. Bogner also launched a women’s 007 collaboration ski jumpsuit on Tmall.