To mark the Chinese New Year, Boss has teamed up with the Chinese mythological epic film trilogy “Creation of the Gods” to launch a collaborative collection. The campaign features Li Yunrui, an actor from Creation of the Gods I: Kingdom of Storms, and incorporates elements inspired by Eastern mythological totems and traditional craftsmanship. The collection combines classic fashion with contemporary design to create a unique interpretation of traditional Chinese aesthetics, reimagined for a modern audience.