Burberry has unveiled its 2025 New Year collection for the Chinese Year of the Snake, featuring brand ambassador, actress Zhang Jingyi. The collection, dominated by red tones, includes outerwear and accessories adorned with snake and checkered patterns. In collaboration with bamboo artist Qian Lihuai, Burberry launched a series of nine bamboo art installations, displayed in the campaign and at the brand’s stores. The artwork, captured by photographer Walter Pfeiffer, reflects themes of love, care, and hope, with bamboo symbolizing progress in Chinese culture.