JD.com missed market revenue estimates for the third quarter, reporting a 5.1% increase in total revenue to 260.4 billion RMB ($48.4 billion), falling short of the expected 261.45 billion RMB ($48.5 billion). The company’s performance was impacted by a slowdown in China’s economy, consumer caution, and a tough retail environment, marked by a prolonged property crisis and job insecurity. Despite efforts to expand its livestreamed e-commerce and explore international growth, JD.com lags behind rivals like Alibaba and PDD Holdings in these areas. While net income rose 47.8% to 11.7 billion RMB ($2.2 billion), JD.com’s marketing expenses surged by 25.7% to 10 billion RMB ($1.9 billion) as it sought to attract customers during a traditionally slow consumption period. JD.com also benefited from a 26.6% increase in sales across all major platforms during the extended Double 11 (Singles’ Day) sales period.