Amazon is set to launch an online storefront for low-priced apparel and home goods to compete with discount retailers like Temu and Shein. According to slides posted for Chinese third-party sellers, Amazon will ship goods directly from China, diverging from its usual practice of consolidating merchandise in US-based warehouses. This new section on Amazon’s website will initially be open only to invited sellers. An invitation for a July 5 launch event in Yiwu, a major manufacturing hub in China, was among the documents. This move follows Amazon’s recent reduction in merchant fees for low-priced clothing, aimed at competing with Shein’s low prices.