Fur consumption entered peak season this Singles’ Day. From October 25 to 31, the Kuaishou E-commerce Quality Mink Festival saw GMV for mid-to-high-end mink-related apparel increase by 56% YoY, with order volume rising by 62%, the number of buyers growing by 56%, and new buyers increasing by 46%. During this period, several livestreamers broke the 10 million RMB ($1.4 million) GMV mark in a single session.