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Puig expands niche fragrance portfolio in Hong Kong

Spanish fragrance conglomerate Puig is expanding the presence of its niche brands, including Byredo, Penhaligon’s, L’Artisan Parfumeur, and Christian Louboutin Beauty, in Hong Kong and Macau. Recently, Puig opened its first direct-to-consumer boutique for Penhaligon’s at Galaxy Macau, featuring a stylish retail space that combines functionality and elegance, highlighted by a unique washing basin installation for its body care collection. The boutique offers an extensive selection of Penhaligon’s products, including perfumes, candles, and the Discovery Fragrance assortment, which features curated collections like the Potions and Remedies Discovery Set, Portraits Luxury Travel Collection, and both Ladies’ and Gentlemen’s Fragrance Collections.

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