Nordic lifestyle brand Arket launched a pop-up space at Shanghai Reel shopping mall on October 25. The unveiling event featured actress Zhu Zhu, along with Arket’s Managing Director Pernilla Wohlfahrt, Communications Director Karl-Johan Bogefors, and Design and Creative Director Ella Soccorsi. The new space showcases the brand’s women’s, men’s, children’s, and home collections, as well as the newly opened Arket Café, which offers Nordic vegetarian cuisine. Key items on display include shirts, knitwear, quilted vests, jeans, and down jackets. To mark the occasion, Arket introduced the Arket Sans capsule collection, featuring prints inspired by the brand’s proprietary font, which is also used in its logo.