Converse announced Chinese singer-actor Roy Wang as its new global brand ambassador on October 24. The brand also released a commercial featuring Wang in various environments, including the stage, rehearsal room, and daily life, highlighting his connection with Converse. This partnership places Wang alongside previous collaborators like Tyler, The Creator and Billie Eilish. With 85.3 million followers on Weibo, Wang represents a new generation of artists working with the brand.