According to data analysis site Similarweb, Shein became the most visited apparel and fashion brand globally in September and for the third quarter, with a traffic share of 2.68% during that period. Following Shein, Nike, H&M, and Zara ranked second to fourth. Additionally, the number of users on the Shein platform has significantly increased; data from Earnest shows that the number of users making transactions on Shein in August rose by nearly 40% compared to January.