Estée Lauder debuts on Amazon Premium Beauty platform
Estée Lauder has launched its flagship brand in the US Amazon Premium Beauty store, offering its high-performance skincare, makeup, and iconic fragrances to Amazon shoppers nationwide. This launch marks a significant milestone for Estée Lauder, aiming to connect with Amazon’s engaged beauty community. The store features best-selling products, including the Advanced Night Repair Serum and various gift sets, as part of Amazon's 2024 Holiday Beauty Haul. To further promote its presence, Estée Lauder will extend its female-centered sports marketing campaign, Game Day, Your Way, on Prime Video, celebrating women in sports while showcasing the benefits of its Double Wear makeup.