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Estée Lauder tests the limits of frequent price hikes in China

Estée Lauder is expected to implement a 10% to 20% price hike in China on July 1, possibly colliding with rising cost-consciousness and surging domestic beauty brands.

Estée Lauder tests the limits of frequent price hikes in China
Will Estée Lauder's latest round of price increases hamper its ongoing turnaround in China? Image: Getty Images

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