Estée Lauder tests the limits of frequent price hikes in China
Estée Lauder is expected to implement a 10% to 20% price hike in China on July 1, possibly colliding with rising cost-consciousness and surging domestic beauty brands.
Will Estée Lauder's latest round of price increases hamper its ongoing turnaround in China? Image: Getty Images
Will Estée Lauder's latest round of price increases hamper its ongoing turnaround in China? Image: Getty Images