Moncler has relocated its store at Shanghai Hongqiao Airport Terminal 2, with the new 85 sqm outlet opening on September 30. The store, directly operated by Moncler as part of its travel retail strategy, features an immersive design with the brand’s signature black-and-white color scheme and marble accents. The open façade and mirrors create a spacious feel, aimed at attracting travel shoppers. The store offers a broad collection tailored to Chinese travelers.