Tiaohai: From neighborhood pubs to urban living spaces
Community pub brand Tiaohai has secured tens of millions of RMB in angel funding from Challenger Capital to expand its core business, develop a membership program, and explore ventures in hotel and apartment management. With over 30 venues across China, Tiaohai positions itself as a neighborhood pub operator, offering local urbanites casual social spaces. This year, the company has doubled its locations and expanded into accommodation services for young people. Founder You Liang emphasized that Tiaohai’s model focuses on meeting social needs, initially through pubs but now extending to long-term rental apartments and destination hotels.