Noble Panacea, a technology-driven skincare brand, entered the Chinese market on October 10 with the opening of a new experience store in Shanghai’s Plaza 66 and the launch of its flagship store on Tmall. The company also hosted an event in Shanghai, attended by CEO Céline Talabaza and founder Sir Fraser Stoddart, a Nobel Prize-winning chemist. During the event, the brand showcased its Chronobiology Sleep Mask, which uses the company’s OSMV technology to release active ingredients based on the skin’s circadian rhythm. The Shanghai store displays a range of the brand’s products and offers a full skincare experience. Talabaza noted that the new store marks a significant step in the brand’s expansion in China.