Chinese fashion brand MO&Co celebrated its 20th anniversary from October 8 in collaboration with Shanghai’s Fotografiska Photography Art Center, presenting a weeklong event titled “Grrrl Era.” The event blends fashion shows, photography exhibitions, pop-up installations, and cultural discussions, offering close-up interactions that bring together influential women from various cultures and fields to discuss intergenerational female empowerment. The MO&Co 2024 FW fashion show kicked off the event, with celebrities such as Maggie Cheung, Qin Lan, Zhong Chuxi, Ouyang Nana, Amber Kuo, Lexie Liu, Ouyang Didi, Enli, and Kelela in attendance.