Wilson opened its Southwest flagship store, the Zhuli City Concept Store, in Chengdu’s Taikoo Li, designed by architect Aoyama Zhouping, on September 29. Actress Wang Luodan attended the ribbon-cutting ceremony. The opening comes amid a growing interest in tennis in China, boosted by Wilson-signed athlete Zheng Qinwen’s recent Olympic gold in women’s singles. Chengdu, a key tennis hub, also hosts the annual Chengdu Open. This store follows new locations in Beijing and Shanghai.